TMS Studios
Brand Identity Manual
TMS Studios is a fictional company a fellow student fabricated for me to design an identity standards manual for. Creating fully realized visuals translated from the goals of the client was the goal of this project.
I interviewed them to understand what their brand to communicated to their audience. I considered the answers when creating various logos and choosing visual elements. Consistent communication allowed for regular checkins to ensure progress was moving smoothly and that all choices aligned with the needs of the client.
The client wanted to communicate reliability as well as energy. I chose a bright and energetic color scheme with a bubbly typographic logo to go with the printmaking company's goals. I kept the design consistent in layout and elements while clearly explaining the basis for the design restrictions.
Working on this project gave me practice working feedback from a client and expanded my skills with various Adobe software.