CEimpact
Brand guidelines and graphic design
During my time as a graphic design intern at CEimpact, I supported the marketing team with internal and external documents, course promotion, and website page overhauls.
BRAND GUIDELINES
I provided a new perspective on their brand identity, organizing and leading the design of a new set of brand guidelines to refresh the visual style and language of the company.
I worked closely with my team to include sections that would be beneficial in the future, such as a word glossary document to help employees familiarize themselves with pharmacy lingo.
All buttons titled “view full brand document” lead to an internal brand document.
SOCIAL MEDIA
I worked in forms of media, adapting to different platforms to promote courses, newsletters, and announce webinars.
GRAPHICS
To further push the brand ahead, and continue to make a cohesive design system, I created many custom graphics to promote different courses and use on social media.
ANIMATED GOOGLE ADS
One challenge that I took on was to create animated HTML5 Google ads using Google Web Designer. I had no previous experience with the software, but I challenged myself to learn it to bring more attention to the advertisements. I successfully learned to create ads in the software, which led to an increase in sales for the annual immunization update course.
REFLECTION
My time with CEimpact was a great experience that taught me to balance design skills with the ability to work effectively with a team. There were many instances where projects needed a quick turnaround, or where fast pivots had to be made to adjust for changing copy. I continued to be adaptable and open to feedback to provide the most streamlined process I could.